STUDIO
®
Design Leader
Based in LA, NYC
about me
Creating Spark in the Service of Humanity
product, brand, and ux/ui design for startups and growing teams—hands-on from vision to launch.
Vibing, Right / Left Brain Unicorn
I never shy away from a challenge or a new way of thinking.
I am always imagining the "what ifs" - the future states, in the 4th dimension of how design is used IRL. Visualizing, daydreaming and putting myself (and teams) in the users seat to craft solutions past the pretty mock-up. Setting vision that supports & strengthens strategy.
Known for being a highly strategic design leader. Thinking like a PM a take a wild idea or an ambiguous problem, and produce viable, feasible and valuable work with big results. Just as comfortable roadmapping priorities as I am wrangling pixels for code readiness, as I partner with engineers and data siblings for launch.
Teams, Big & Small – Let Them Shine
Building the future of Design starts with building diverse and multi-talented teams who can "Face the Messiness with Joy."
Recognizing potential and targeting passions is key to building the careers of designers, researchers & engineers for business success. It's my role to serve the designers who report to me.
With experience at every level of a designer’s journey, from junior to manager, my approach is always to be the resource, advocate and guru in good times and bad. Identifying the tools and techniques that builds cross-discipline collaboration and growth.
Right Tool, Right Time
It's important to me to right-fit the tools I use for the work and companies I work with.
Overall I take an ethical approach to design. Minimizing waste and impacts to the environment. Applying AI in the right moments with efficiency and where it will be most effective within timelines.
The success on my projects is truly OG, rolling-up sleeves and working through a problem with research, prototyping and collaborating cross-functionally with engineers, product and stakeholder expertise.
My Work in B2B & Tools
Although much of the work shown here is consumer facing, I have worked extensively in building SaaS tools and frameworks for start-ups, established brands and emerging technology.
All this work starts with the two questions used in industrial design : who is this for? and what do the need to achieve?
By focusing all design on users and there ROI outcomes, I have developed UGC and CMS's at scale, AI & video production apis, multi-variant catalogues, apps and tracking tools for sales & marketing, creative, hospitality and operational KPIs.
