Women in Orange BG

WREN BACH

Creating Spark

in the Service

of Humanity

As a multidisciplinary design leader, Wren helps executives see their goals come to fruition; teams imagine boldly, build thoughtfully & ship work that’s as smart as it is elegant.

15+ years | technology

15+ years | technology

10 years | advertising, exhibits

10 years | advertising, exhibits

10+ years | leadership

10+ years | leadership

Executive Strategy

Product/UX/UI

CX Service Design

Exhibit/Environmental

Art Direction/Branding

© 2026

19'

AR/VR Platforms

NBCSports, US Military

Media .com, app, cms

LA Times, Chicago Tribune, Playboy

Interactive games UX

Museum, Education

Experiential

Discovery World

E-Comm PDP & POS

Food52, L.A. Times

Subscriptions

LookoutLocal, L.A. Times

[ 03 ]

[ Priniciples ]

how I work is just as important to me as what I work on. My approach to my creative career is based on four core priniciples.

01

Woman Beach

Futurism

Pushing Design into the Future

Leaning into Modern UX/UI designing for Functional Context is the evolution of the craft. Beauty earns its place by making function more effective.

02

Woman Beach

MIF / KIS

Make it Fabulous / Keep it Simple

Our digital lives are directly integrated into our phyical world. Cognition, ergonomics and environment are key factors to deisgning for the human condition.

03

Woman Beach

Service

Big Teams, Small Teams - Let Them Shine

Building the future of Design starts with diverse, multi-talented teams who can "Face the Messiness with Joy." I am a service leader and apply SAFe Core Values when working with teams. With experience at every level of a designer’s journey, my aim is to recognize potential and targeting passions to build careers for designers, researchers, and engineers.

04

Woman Beach

Toolbox

Rigth Tool / Right Time

It's important to me to right fit the tools I use for the work. I believe in ethical design, minimizing waste and impacts to the environment. I use AI tools (agentic & generative) where it will be most effective. Knowing it's limits along the way.

[ 06 ]

[ Toolset ]

Creative and Analytical

Right/Left Brain Unicorn

Creative and Analytical

Right/Left Brain Unicorn

The Groundlings, Second City, UCB

Improv Training

The Groundlings, Second City, UCB

Improv Training

Theatre, Film, Architecture, (Psycology)

B.A. Narrative UX

Theatre, Film, Architecture, (Psycology)

B.A. Narrative UX

IDEO / ExperiencePoint

Design Thinking, Org

IDEO / ExperiencePoint

Design Thinking, Org

UNBC Womens Cohort

AI, Women in Tech

UNBC Womens Cohort

AI, Women in Tech

Poynter Institute

Women's Leadership

Poynter Institute

Women's Leadership

TED=X. Bootcamp

Working Artist, Writer

TED=X. Bootcamp

Working Artist, Writer

WREN BACH

“There is no reason that function should not be beautiful. In fact, beauty usually makes it more effective.” - Spock

© 2026

19'